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Online Media

Senior Marketers Expect New Media, Online Spending Increase

More than 75% of senior marketers say they expect spending for new media and online initiatives to increase in the next year despite the tough economy, according to the sixth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey. more »

Jul 23-08

Traditional Media

Q1 Global Advertising Up 4% from 2007, Healthcare Sector Biggest Spender

Despite mounting economic pressures, global advertising spend was up over 4% in the first quarter of 2008 compared with the year-earlier period - led by nearly 10% growth in the Asia-Pacific region, according to the Nielsen Company’s Global AdView Pulse report. more »

Jul 23-08

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