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Out-of-Home TV Ratings for Primetime Broadcast, Cable Shows Issued

Fox’s “House” and ESPN’s “Home Run Derby” generated the most out-of-home (OOH) viewing in July among primetime broadcast and cable shows, respectively, each attracting 570,000 OOH viewers, according to a new service from Nielsen and Integrated Media Measurement Inc. (IMMI). more »

Sep 3-08

Carat Revises Global Ad Spend Growth Forecasts

Aug 29-08

Share of Ad Spending by Medium - May 2008

Aug 29-08

Most Healthcare Facilities Visitors Recall Digital TV and Poster Ads

Aug 20-08

How Consumers Prefer to Receive Advertising - a New Segmentation

Aug 7-08

Top 10 Online Retail Categories by Order Size - June 2008

Jul 28-08

80% of iPhone Users in the UK, France, Germany Browse the Mobile Web

Jul 17-08

‘Integrated Marketing Media Mix’ Study: More Digital with Mainstay Traditional

Jul 16-08

Media, Information, Marketing Services M&A Deal Value Down Sharply in ‘08

Jul 16-08

Advertising, Marketing Spend to Reach $412.4B in ‘08; Shift to Company Sites

Jul 15-08

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