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Marketers’ Top 10 Wish List for Agencies of the Future

Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers. more »

Sep 5-08

Marketers Reducing Ad Budgets in Tough Economic Times

Aug 26-08

Mobile Users Would Watch Ads to Get Free Content

Aug 6-08

Senior Marketers Expect New Media, Online Spending Increase

Jul 23-08

Media Buyers Bearish on Ad Spending as Salespeople Work Harder

Jul 8-08

In Pricing, Brand Really Does Make a Difference

Jun 11-08

DMA: Softness in Direct Marketing Revenue in Q1

Jun 9-08

Shopper-Marketing Success Depends on Manufacturer and Retailer Collaboration

May 30-08

Marketers to Increase Lead-Gen Budgets in Second Half of ‘08

May 29-08

Web Analytics Failing to Drive Business Decision-Making

May 15-08

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