Apr 30, 2007 | Out-of-Home
Alternative out-of-home media spending surged 27.0% to $1.69 billion in 2006 and is projected to grow 27.7% in 2007 as brand marketers seek more effective ways to engage mobile consumers during their daily routines, according to the PQ Media “Alternative...Apr 30, 2007 | Paid Search, Search Engine Optimization
Some 30% of mobile users access the internet via their mobile devices, but 75% of those who do also conduct searches, relying mostly on the major search engines rather than carriers’ mobile platforms, according to a study by digital marketing agency iCrossing....Apr 30, 2007 | Boomers & Older, Household Income, Women
Marketing execs tend to hold misconceptions about single women, assuming they are less educated, more adventuresome and wealthier than they actually are, according to Gigi Carroll, VP/concept director at Draft FCB Group, Chicago. Marketers also tend to be wrong about...Apr 27, 2007 | Automotive, Broadcast & Cable, Magazines, Newspapers, Out-of-Home, Radio, Television
Advertising spending for the automotive industry in 2006 declined 1% to $13.5 billion, with gains for spot TV (4%), network TV (3%), and spot Radio (8%), according to Nielsen Monitor-Plus. Nearly 80% ($10.5 billion) of automotive advertising in 2006 was placed on...