Jan 31, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Jan 31, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Jan 31, 2013 | Media & Entertainment, Newspapers, Radio, Social Media, Television
Newspaper ad revenues are tumbling, and one-third of marketers recently said they’re shifting focus away from this medium. At the same time, consumers are spending large chunks of time on social media, something not lost on marketers. But surprise, according to...Jan 31, 2013 | Customer Service & Experience, Digital, Retail & E-Commerce
More retailers are trying to lure back cart abandoners via email, and it benefits them to know what’s causing these consumers to abandon their online purchases in the first case. According to survey results [download page] from LivePerson, the top reason why...Jan 31, 2013 | Agency Business, Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Social Media
Asked the objectives behind their social media advertising, 45% of advertisers surveyed by Vizu [download page] said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related. That aligns with research...