Mar 31, 2014 | Boomers & Older, Demographics & Audiences, Household Income, Men, Women, Youth & Gen X
After demonstrating how millionaires’ perspectives differ by gender, the Shullman Research Center is out with a new report showing that “millionaires have their own generation gap” too. Not surprisingly, on a demographic basis, Baby Boomers (aged...Mar 31, 2014 | Digital, Local & Directories / Small Biz, Mobile Phone, Social Media, Tablet
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used...Mar 31, 2014 | Brand-Related, Top Brands
Source: CoreBrand [download page] Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100 rankings is at its highest point this...Mar 31, 2014 | African-American, Boomers & Older, Digital, Financial Services, Hispanic, Mobile Phone, Youth & Gen X
Source: Federal Reserve [pdf] Notes: These demographic patterns are consistent with surveys from prior years (including this one). Overall, 33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier. About...Mar 28, 2014 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...