Source: StrongView [pdf] Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview survey, likely reflecting continuing gradual decreases in click rates....
Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: The percentage of American adults with broadband service at home has plateaued, reports the Pew Research Center in a recent study, as this year’s 67% with broadband is down...
Almost two-thirds (64%) of consumers surveyed across 6 countries – including three-quarters in the US – share content online, per new data shared by Adobe from its State of Content report [pdf]. Among those who share external content such as articles and...
Source: Nielsen [download page] Notes: Millennials (born 1977-1995; ages 21-38) represent 24% of the US population, according to data contained in a recent Nielsen report. Millennials tend to have lower incomes than the population as a whole, though almost 27% qualify...
Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the remaining 9% say they have never had pay-TV, according to the...